Jeff Stum
Founder
Jeff Stum and his wife Leslie launched Rooibee Red Tea in February 2009. With a humble beginning of 5000 cases sold in 2009, the company has built a loyal following that is growing everyday. Jeff grew up in Madisonville, Kentucky working at a Dr. Pepper bottling plant as a teenager. During and after his college years at Western Kentucky University he gained more beverage experience working for a liquor distributor. After college he moved to Phoenix, Arizona to work for a beverage distributor before starting a 10 year + career at Brown-Forman.

Company Mission
We believe healthy people enable
a healthy planet. We offer great
tasting products to improve
public health, promote sustainability and encourage community.

The Organic Tea of Choice
• Naturally Caffeine-Free
• Low in Calories
• Rich in Antioxidants
• A Full Serving of Vitamin C
• All Natural Great Taste
• Gluten-Free
• Certified USDA Organic
• Category Leader
• Kentucky Proud

Heather Howell
CTeaO (Chief Tea Officer)
A leader in workforce development, talent attraction and branding, Heather Howell has 15 years experience as a strategic partner for Fortune 500 and Fortune 100 companies, both in Louisville and across the country. As a wife and mother of two young children Heather has found her true passion leading the Rooibee Red Tea(m) to become the Organic Tea of Choice. She is proud to produce a healthy product that makes you feel good about serving it to your family.